{"title":"Fine Lines \u0026 Anti-Ageing","description":"\u003cp\u003eRetinol, peptide and hydrating serums to help smooth the look of fine lines, expression lines and uneven tone, with gentle routines for every skin type.\u003c\/p\u003e","products":[{"product_id":"pre-eminent-beauty-serum","title":"Highborn London Pre-Eminent Face Serum – Hyaluronic Acid \u0026 Vitamin C","description":"\u003cp\u003e\u003cstrong\u003eHas your skin started to feel drier, or changed with age?\u003c\/strong\u003e Fine lines often look more noticeable when skin is thirsty. This lightweight, non-oily serum gives your skin a drink of hydration, so it feels soft and looks smoother, without any greasy finish.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e for lightweight, lasting hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e for a fresher, brighter-looking complexion\u003c\/li\u003e\n\u003cli\u003eHelps soften the look of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eNon-oily, sulphate-free and paraben-free\u003c\/li\u003e\n\u003cli\u003eMade in England by Highborn London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eChoose your size\u003c\/h3\u003e\n\u003cp\u003e50ml jar, 30ml jar or 30ml pump bottle. Every option contains the same Pre-Eminent Beauty Serum.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDry, dehydrated or mature skin that needs comfort and a smoother-looking finish.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eUse morning and evening on clean skin. Gently massage a small amount over your face and neck, avoiding the eyes. Let it absorb, then follow with moisturiser. In the morning, finish with SPF.\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"50ml Jar","offer_id":59465277079887,"sku":"PEBS50J","price":66.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Jar","offer_id":59465277112655,"sku":"PEBS30","price":46.0,"currency_code":"GBP","in_stock":true},{"title":"30ml Bottle","offer_id":59465277145423,"sku":"PEBS30BTL","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/hb-serum-50-scale-v4.png?v=1794398205"},{"product_id":"grounded-beauty-egyptian-gold-retinol-serum-with-hyaluronic-acid-50ml-value-size-anti-ageing-fine-lines-wrinkles","title":"Egyptian Gold Retinol Serum 0.3% with Hyaluronic Acid – Fine Lines \u0026 Uneven Tone","description":"\u003cp\u003e\u003cstrong\u003eNoticing fine lines, uneven tone or dull, rough texture?\u003c\/strong\u003e As we get older, skin renews itself more slowly. This 0.3% retinol serum works with your skin's natural renewal cycle to help reveal smoother, brighter, more even-looking skin over time, with hyaluronic acid and aloe vera to keep it hydrated and comfortable.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.3% retinol (vitamin A)\u003c\/strong\u003e to help improve the look of fine lines, texture and uneven tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e for lasting hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe vera\u003c\/strong\u003e to help soothe and comfort skin\u003c\/li\u003e\n\u003cli\u003eUse on face, neck, chest and hands\u003c\/li\u003e\n\u003cli\u003eChoose the 50ml value size or 30ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eRetinol works gradually. Most people notice smoother texture and more radiance after 4–8 weeks of consistent use. Results vary from person to person.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew to retinol?\u003c\/strong\u003e Start with 1–2 evenings a week, then build up slowly as your skin adjusts.\u003c\/li\u003e\n\u003cli\u003eApply a pea-sized amount to clean, dry skin in the evening, then moisturise.\u003c\/li\u003e\n\u003cli\u003eSensitive skin? Try the \"sandwich\" method: moisturiser, then serum, then moisturiser again.\u003c\/li\u003e\n\u003cli\u003eAlways wear SPF 30+ in the morning while using retinol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eImportant\u003c\/h3\u003e\n\u003cp\u003eDo not use if you are pregnant, planning a pregnancy or breastfeeding without advice from a healthcare professional. Avoid broken or irritated skin, and avoid the eyelids and lash line. Mild dryness or flaking can happen at first; if it does, use less often. Patch test before first use.\u003c\/p\u003e","brand":"Grounded Body","offers":[{"title":"50ml","offer_id":59465277276495,"sku":"50ml Egyptian Gold Retinol Serum","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"30ml Size Egyptian Gold","offer_id":59465277309263,"sku":"30ml Egyptian Gold","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/egyptian-gold-retinol-face-serum-anti-ageing-skincare-2-sizes-available-6727078.webp?v=1794398210"},{"product_id":"ammuri-age-reverse-peptide-serum-argireline-matrixyl-3000-30ml","title":"Ammuri Peptide Serum – Argireline \u0026 Matrixyl 3000 for Expression Lines 30ml","description":"\u003cp\u003e\u003cstrong\u003eFrown lines, crow's feet or a tired-looking complexion bothering you?\u003c\/strong\u003e This lightweight peptide serum targets the look of expression lines and helps skin feel smoother and firmer, without the sensitivity some people get from retinol.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgireline (acetyl hexapeptide-8)\u003c\/strong\u003e, a well-known peptide used to target the look of expression lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatrixyl 3000\u003c\/strong\u003e, a peptide complex for smoother, firmer-looking skin\u003c\/li\u003e\n\u003cli\u003eLightweight texture that layers easily under moisturiser and SPF\u003c\/li\u003e\n\u003cli\u003eUse morning, evening or both\u003c\/li\u003e\n\u003cli\u003eA gentle option for non-retinol nights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eAdults concerned about fine lines, expression lines or a loss of smoothness.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to a clean face and neck and gently press in. Follow with moisturiser. In the morning, finish with broad-spectrum SPF. Avoid direct contact with the eyes.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, skin can feel smoother and more conditioned, and lines may look less noticeable over time. Results vary by skin type.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":59465277440335,"sku":"KP-LEGO-NE2G","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/ChatGPT_Image_Jun_14_2026_08_53_24_PM_6.png?v=1794398216"},{"product_id":"olive-avocado-nourishing-facial-serum","title":"Olive \u0026 Avocado Nourishing Face Serum for Dry \u0026 Mature Skin – 50ml","description":"\u003cp\u003e\u003cstrong\u003eSkin feeling tight, tired or lacking its usual glow?\u003c\/strong\u003e This silky botanical face serum is packed with nourishing olive and avocado oils to replenish moisture and support your skin barrier, leaving it soft, smooth and comfortable.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNutrient-rich \u003cstrong\u003eolive and avocado oils\u003c\/strong\u003e to replenish moisture\u003c\/li\u003e\n\u003cli\u003eHelps support a healthy skin barrier\u003c\/li\u003e\n\u003cli\u003eLightweight and silky; absorbs without feeling heavy\u003c\/li\u003e\n\u003cli\u003eUse alone or layer under your moisturiser\u003c\/li\u003e\n\u003cli\u003eChoose a pipette or screw cap, boxed or unboxed (boxed makes a lovely gift)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDry, dehydrated or mature skin that needs extra nourishment, especially in winter.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWarm a few drops between your fingertips and press gently into clean skin, morning and\/or evening. Follow with moisturiser if needed, and SPF in the morning.\u003c\/p\u003e","brand":"White Rabbit Skin Care","offers":[{"title":"50ml \/ Pipette Lid \/ boxed","offer_id":59465277604175,"sku":"SER004","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Pipette Lid \/ unboxed","offer_id":59465277636943,"sku":"SER005","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Aluminium screw cap \/ boxed","offer_id":59465277669711,"sku":"SER006","price":47.99,"currency_code":"GBP","in_stock":true},{"title":"50ml \/ Aluminium screw cap \/ unboxed","offer_id":59465277702479,"sku":"SER007","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/Olive_avocado_pack_shot.png?v=1794398219"},{"product_id":"blue-algae-collagen-fountain-of-youth-ha-facial-serum","title":"Blue Algae \u0026 Hyaluronic Acid Plumping Face Serum with Collagen – 50ml","description":"\u003cp\u003e\u003cstrong\u003eSkin looking flat, tired and dehydrated?\u003c\/strong\u003e This seriously hydrating serum pairs hyaluronic acid with blue algae to plump up the look of your skin and bring back a fresh, healthy-looking glow.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid\u003c\/strong\u003e for intense, plumping hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue algae\u003c\/strong\u003e, a trending ingredient rich in fatty and amino acids\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen\u003c\/strong\u003e to help skin feel softer and smoother\u003c\/li\u003e\n\u003cli\u003eHelps reduce the look of fine lines caused by dryness\u003c\/li\u003e\n\u003cli\u003eGentle enough to use every day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDehydrated, dull or tired-looking skin that needs a refresh.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to clean skin morning and evening and gently pat in. Follow with moisturiser, and SPF in the morning.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNot suitable for vegans (contains collagen).\u003c\/em\u003e\u003c\/p\u003e","brand":"Grounded Body","offers":[{"title":"Default Title","offer_id":59465277735247,"sku":"BlueAlgae","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/blue-algae-collagen-fountain-of-youth-ha-facial-serum-2917187.webp?v=1794398219"},{"product_id":"ammuri-apple-stem-cell-retinol-5-serum-30ml-high-strength-evening-renewal","title":"Retinol 5% Serum with Apple Stem Cell – For Experienced Retinol Users 30ml","description":"\u003cp\u003e\u003cstrong\u003eAlready using retinol and ready for the next step?\u003c\/strong\u003e This high-strength evening serum is made for experienced users who want to keep working on the look of fine lines, rough texture and dull-looking skin.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5% retinol strength\u003c\/strong\u003e for a more intensive evening routine\u003c\/li\u003e\n\u003cli\u003eHelps improve the look of fine lines and uneven texture\u003c\/li\u003e\n\u003cli\u003eFor a smoother, fresher, more refined-looking complexion\u003c\/li\u003e\n\u003cli\u003eIncludes a \u003cstrong\u003eplant-derived apple stem cell extract\u003c\/strong\u003e (a cosmetic plant extract, not a medical treatment)\u003c\/li\u003e\n\u003cli\u003e30ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eBest for people already used to retinol. \u003cstrong\u003eNew to retinol?\u003c\/strong\u003e Start with our gentler \u003ca href=\"\/products\/grounded-beauty-egyptian-gold-retinol-serum-with-hyaluronic-acid-50ml-value-size-anti-ageing-fine-lines-wrinkles\"\u003eEgyptian Gold 0.3% Retinol Serum\u003c\/a\u003e instead.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse in the evening on clean, completely dry skin, avoiding the eyes and lips.\u003c\/li\u003e\n\u003cli\u003eStart 1–2 evenings a week and increase slowly as your skin allows.\u003c\/li\u003e\n\u003cli\u003eFollow with moisturiser, and wear broad-spectrum SPF every morning.\u003c\/li\u003e\n\u003cli\u003eDon't use with another retinol product in the same routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eImportant\u003c\/h3\u003e\n\u003cp\u003eDo not use if you are pregnant, planning a pregnancy or breastfeeding without advice from a healthcare professional. Skin may feel drier while it adjusts. Patch test before first use.\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":59465453175119,"sku":"4U-T6ZD-9EN7-FBM","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/Ammuri-Retinol-Serum-5_-_-Apple-Stem-Cell-_-Anti-Aging_-Acne_-Dark-Spot-Care-30ml-Ammuri-Skincare-244523679.jpg?v=1794400418"},{"product_id":"bakuchiol-youth-elixir","title":"Highborn London Bakuchiol Youth Elixir – Retinol-Free Face Oil with Squalane","description":"\u003cp\u003e\u003cstrong\u003eWant the smooth, youthful-looking results of retinol, but your skin just can't handle it?\u003c\/strong\u003e This silky facial elixir uses \u003cstrong\u003ebakuchiol\u003c\/strong\u003e, a popular plant-based alternative, with squalane, to help dry skin feel softer and more supple without retinol.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBakuchiol\u003c\/strong\u003e, the go-to retinol-free option for a smoother-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e for lightweight, silky moisture\u003c\/li\u003e\n\u003cli\u003eOnly 2–3 drops needed, so one bottle lasts\u003c\/li\u003e\n\u003cli\u003eCan be mixed into your serum, moisturiser or face mask\u003c\/li\u003e\n\u003cli\u003eBy Highborn London\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDry or mature skin, and anyone who finds retinol too harsh.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toning, warm 2–3 drops between your palms and gently pat over your face, neck and décolletage. Follow with serum and moisturiser. In the morning, finish with SPF; this elixir doesn't provide sun protection.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRetinol-free doesn't mean irritation-free: patch test before first use. For external use only.\u003c\/em\u003e\u003c\/p\u003e","brand":"Highborn London","offers":[{"title":"Default Title","offer_id":59465453273423,"sku":"BAKYE30","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1052\/6998\/5615\/files\/hb-bakuchiol-hero-v1.png?v=1794400421"}],"url":"https:\/\/dewluneskincare.com\/collections\/fine-lines-anti-ageing.oembed","provider":"Dewlune","version":"1.0","type":"link"}